In building exterior decoration, paint is key to determining aesthetics and durability. Currently, mainstream architectural coatings are mainly divided into two categories: liquid coatings and powder coatings. Interestingly, market preferences differ significantly across regions—North America favors liquid coatings, Europe prefers powder coatings, while the Asian and Middle Eastern markets exhibit a "dual-track" pattern.
Faced with these two mainstream choices, architects, decoration professionals, and even homeowners often struggle: which coating can simultaneously meet the requirements of practicality, durability, aesthetics, and environmental compliance? Today, we'll break down the differences between the two from basic understanding to core performance, helping you avoid common selection pitfalls.
1. What exactly are liquid coatings and powder coatings?
1.1 Liquid Coatings

The core component of high-performance liquid coatings, as we commonly refer to them, is 70% PVDF fluorocarbon resin—a recognized "weather-resistant champion" in the architectural coatings industry, easily withstanding outdoor sun and rain. The remaining 30% is a binder, a proprietary acrylic formula developed by the paint manufacturer, ensuring the coating's adhesion and stability.
Liquid coatings often employ a two-coat system: a primer is applied first, enhancing corrosion resistance and improving adhesion to the substrate; a topcoat is then applied, determining the final color and further strengthening weather resistance. Some high-end applications add a clear coat layer, creating a three-coat process that maintains a pristine appearance even after 20 years of outdoor exposure. The entire application process begins with substrate pretreatment, cleaning the metal surface, and then applying the coatings sequentially, with each step striving for precise adhesion.
1.2 Powder Coatings

Unlike liquid coatings, powder coatings are a true dry film process, containing no solvents. They are primarily composed of finely ground resin particles, pigments, and additives. Their production process is unique: the raw materials are first mixed, melted, extruded, and cooled, then sliced and ground into a uniform powder.
During application, electrostatic charging causes the powder particles to adhere to a grounded aluminum profile, which is then placed in a curing oven for high-temperature melting, ultimately forming a uniform and smooth coating. Powder coatings are mostly single-coat systems, rarely requiring additional primer or clear coat. The application process is relatively simple, and their core advantages lie in the absence of solvent emissions and high material utilization.
2. Core Comparison: 6 Key Dimensions to Understand the Differences
2.1 Hardness and Abrasion Resistance
Liquid coatings have relatively weak hardness, performing only moderately in preventing scratches and resisting abrasion, making them more suitable for areas with low traffic and low risk of collisions.
Powder coatings, on the other hand, stand out due to their superior hardness and extremely strong abrasion resistance, effectively resisting everyday scratches and friction. They are particularly suitable for high-traffic public areas or building components prone to collisions, such as door and window frames and handrails, maintaining their integrity even after long-term use.
2.2 Corrosion Resistance
Liquid coatings are truly "powerful" in corrosion resistance, especially excelling in high-salt-fog environments such as coastal areas—the primer system effectively blocks filamentous corrosion, building a robust protective barrier for the metal substrate.
The authoritative AAMA standards (including AAMA 2603-15. AAMA 2604-13. and AAMA 2605-13) are important standards for measuring the performance of architectural coatings. In outdoor exposure tests and accelerated laboratory tests in South Florida, even though ultra-durable polyester powder coatings met AAMA 2605 requirements, the final corrosion resistance of 70% PVDF liquid coatings still far surpassed that of powder coatings.
Conversely, powder coatings, due to their high hardness, lack flexibility and are more prone to peeling. For example, at the edges of windows and curtain wall frames, once the coating peels off, the aluminum exposed to air is easily corroded, especially in coastal environments where corrosion can spread beneath the coating, eventually leading to large-scale cracking and peeling. Furthermore, powder coatings are typically not used with a primer, making them more susceptible to filiform corrosion at cut edges and other areas.
2.3 Aesthetics
For architectural projects seeking a personalized appearance, liquid coatings undoubtedly have a greater advantage. The 70% PVDF coating system offers an extremely rich selection of colors, from standard colors and bright metallics to special effect colors and printed patterns, almost satisfying all the creative needs of architects.
More importantly, liquid coatings can form an extremely smooth coating surface with a delicate and uniform texture, which is highly attractive to designers who value architectural aesthetics. Powder coatings offer relatively limited color options, primarily using standard colors. The coating surface may also exhibit a slight orange-peel texture. Custom colors require a complete production process—pigment mixing, powder grinding, and spray testing—a complex and costly process.
2.4 Sustainability
With environmental awareness increasingly ingrained, the sustainability of coatings has become a crucial consideration. Liquid coatings have lower energy consumption during production but generate VOCs (volatile organic compounds). Fortunately, these VOCs can be captured and reused through energy-efficient manufacturing processes, reducing their environmental impact.
Powder coatings offer a more direct environmental advantage: zero VOC emissions during application, preventing air pollution. For large-scale single-color coating projects, material recycling systems can be integrated to improve material utilization, reduce energy consumption and waste generation, perfectly aligning with the development trend of green building.
2.5 Application Costs
From an application cost perspective, liquid coatings are relatively expensive—primarily due to the high cost of high-performance PVDF resin raw materials, coupled with the need for double or triple coating layers, resulting in higher overall costs compared to powder coatings.
Powder coatings, with their advantages of a single-coat system, simple application process, and high material utilization, offer lower application costs, making them a more economical choice for projects with limited budgets and a focus on cost-effectiveness.
2.6 Repair Ease
Architectural coatings inevitably face repair needs, where liquid coatings demonstrate a clear advantage. With collaboration between the coating manufacturer, the initial coating team, and a professional repair team, liquid coatings can be repaired using the same techniques, resulting in a repaired coating with performance essentially identical to the original and a uniform appearance.
Powder coatings, on the other hand, are extremely difficult to repair. Their application requires specialized electrostatic spraying and high-temperature curing equipment, making them unsuitable for use outside of a factory environment. Once building components are installed, effective repairs or maintenance are difficult to perform. Furthermore, coating technology evolves over time, making it difficult to find perfectly matching coating models later, often leading to inconsistencies in color and performance after repair.
3. Conclusion
Liquid coatings and powder coatings are not mutually exclusive competitors, but rather complementary choices with their own strengths.
If your project prioritizes extreme corrosion resistance, rich aesthetics, and easy post-repair capabilities—such as buildings in coastal environments, high-end commercial complexes, or landmark buildings requiring personalized design—a 70% PVDF liquid coating would be a more reliable choice. However, if environmental friendliness, high hardness and abrasion resistance, and cost control are more important—such as for ordinary residences in inland areas, industrial plants, or mass-produced standardized building components—powder coatings are more advantageous.
When making the final selection, it is recommended that architects, owners, paint manufacturers, and painting companies communicate thoroughly, taking into account the project's environment, usage scenarios, aesthetic needs, and budget, to determine the most ideal coating system. After all, the choice of exterior wall coatings not only affects immediate aesthetics and costs but also determines the building's long-term durability and environmental value; choosing the right one is crucial for achieving a win-win situation of practicality, aesthetics, and environmental protection.
